Juan José Fenoy

Partner & CEO

Optimistic, hardworking, constant, honest, loyal, meticulous, and above all risk tolerant. 

I started in the IT sector as a programmer, but after a short time I understood that it didn't fulfil me as much. When I told to my boss back then they were surprised, but thankfully I could continued in the same organization. During that transitional stage I assume progressively more responsibilities and I become a troubleshooter, every time a project had problems they sent me to restore the situation!

Being responsible for the division of the Project of the Olympic Games of 92 I decided it was time to undertake my first business initiative, which others followed, until in 1997 I began my relationship with 2iG. Since then I have developed my professional activity in 2iG, but without giving up to launch and collaborate in new business initiatives.

I see 2iG as an M&A boutique. We offer a very personal and personalized relationship to each of our clients. My skill-set contribution to the 2iG’s team is my ability to quickly empathize with customers to facilitate the understanding of each business and its drivers for future growth. We have great experience in family businesses, medium and large, with possible problems of succession or shareholding reorganization of dispersed generations. We seek to originate operations that are not in the market, and when possible we make operations of a certain size, since the effort is similar and the profitability is very different.

I am very pleased to have been able to help entrepreneurs achieve their goals, whether they were of divestment or growth. But above all I am pleased to see our customers satisfied, and even sometimes, being lucky enough to have made new friends along the way.

When I am not working I am practicing some sport. I enjoy playing golf, doing alpine skiing, and mountain biking. But what I enjoy the most is to spend some quality time with my family, and especially now with my grandchildren. Oh! I also have fun doing intraday trading in the American market.

Areas of Expertise