Executive Partner

Let me tell you a little about me, I am an enthusiastic of everything related to Management, Team motivation and Results-Driven. I am Coach and a Team Motivator. I like to combine the theory with large doses of common sense and practical experience from all type of companies. My mantra is that we can always learn new lessons from the world of Sports. 

From a professional footballer to being a successful manager and professor of Management. I have the leadership skills needed to be a manager, the methodology and the academic rigor feeded by the educational world, and all these accompanied by the passion of a soccer player!. I have run companies for 33 years, and I rounded off my career as an author of several corporate Best-Sellers, Professor of Strategic Management at IESE Business School (University of Navarra) as well as a lecturer around the world (IPADE (México), San Telmo (Sevilla, Spain), AESE (Lisbon, Portugal), MDE Business School (Abidjan, Côte D´Ivoire), Escuela Internacional de Gerencia (Granada, Spain), EADA (Barcelona, Spain), IDE Business School (Ecuador).

Our clients choose us for our large experience of over 30 years, and for always being results-driven seeking competitive capabilities and advantages. We offer more than strictly financial analysis, and to successfully develop creative and original operations that can bring a win-win to all parties.

I have great experience in family businesses, and in the Consumer Goods and Distribution sectors. My skill-set contribution to the 2iG’s team is my ability to diagnose a business by identifying its distinctive capabilities to give way to its development, innovation, and internationalization.

I am proud of having created great teams of managers, and above all, I am happy to know that all my collaborators have always wanted to follow my professional challenges.

If I am not working? I probably will be playing soccer, reading or travelling. But also you could find me writing Articles, Books, or giving Lectures and Seminars since it is part of my great passion!

Areas of Expertise